Dodge
To announce the Dodge Hornet, we built a backstory that a new breed of aggressive hornets was swarming the nation. We worked with influencers to tease the hype, released a launch film to keep the hysteria going, and rounded out the campaign with ominous OOH.
Swarmageddon
CREDITS
Agency: GSD&M
Director: Rodrigo Valdes
Photographer: Nick Simonite
Creative Directors: Barrett Michael, Greg Wyatt, Joel Williams, Kevin Lane
Dodge won the biggest pissing contest for car brands — J.D. Power. So it only made sense to bring back Ricky Bobby's catchphrase from Talladega Nights.
Family Motto
“Dodge ‘Pisses Excellence,’ Features L’il Ricky Bobby In New Commercial”
CREDITS
Agency: GSD&M
Director: Jake Szymanski
DP: Oliver Wood (Talladega Nights DP)
Creative Directors: Barrett Michael, Greg Wyatt
ACDs: Joel Williams, Kevin Lane
“Dodge’s New Ad Is A Perfect Prequel To Talladega Nights”
People loved it so much, we made a sequel to our prequel. This time around, Reese Bobby teaches young Ricky and Cal about life. Buckle up, degenerates.
Life Lessons
“Dodge Reminds Us To Shake And Bake On Talladega Nights’ 15th Birthday”
CREDITS
Agency: GSD&M
Director: Timothy Kendall
Editor: Frank Effron
Creative Directors: Barrett Michael, Greg Wyatt, Joel Williams, Kevin Lane
“Dodge Brings Back ‘Talladega Nights’ Characters For ‘Authentic’ Spot”
When Billie Eilish loves your brand, you don’t have to hire a spokesperson. She used our ad to release her new track, “Oxytocin.” And the day before Happier Than Ever dropped, she posted it on her IG Story — without getting paid to.
Power Uncaged
“Dodge Fan Billie Eilish Drops New Song In Auto Brand’s Ad”
CREDITS
Agency: GSD&M
Directors: Anders Jedenfors, Ozan Biron
Editor: Jacob Stern
Creative Directors: Barrett Michael, Greg Wyatt, Joel Williams, Kevin Lane
“Billie Eilish’s Dodge Love Affair Continues in New Ad Campaign”