Universal
It’s not easy to revive a stagnant challenger brand. But it’s pretty fun when they have rollercoasters. Starting from scratch, we reimagined Universal’s look and feel, tone of voice, and everything in between. We even created a hip hop track for the brand.
Let Yourself Woah
“Kenan Thompson Returns to Universal Studios, Where He Filmed All That, After 20 Years”
CREDITS
Agency: GSD&M
Directors: Jake Szymanski, Amber Schaefer
Editor: Frank Effron
Music: Shindig
Creative Directors: Ross Aboud, Ryan Martindale
CD / Art Director: Joel Williams
ACD / Copywriter: Kevin Lane
Art Director: Britney Drotleff
Copywriter: Charlotte Lichtenheld