Samsung
Effie Awards
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Effie Awards •
No one had ever outsold the iPhone. Until we did, with Samsung. We made the medium the message with the first-ever shareable OOH. Our simple, relatable spots brought tech-y features down to earth. And we took it to Times Square, where people shared from their small screens to the biggest screen.
The Next Big Thing
CREDITS
Agency: Razorfish
Director: Steve Ayson
GCDs: Dustin Smith, Cliff Drane
Creative Directors: Aaron Cacali, David Shih
ACD: Shane Bzdok
Art Director: Jonathan Pliego
Copywriter: Kevin Lane