#UseMeLeaveMe
Fast Company
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Webby Awards
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W3 Awards
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Fast Company • Webby Awards • W3 Awards •
It started as an agency stunt for SXSW. And ended with $10M in new business. From writing each bike’s personality to building and hacking each bike by hand, this one was crazy hard but crazy fun.
SXSW Tweeting Bikes
CREDITS
Agency: Razorfish
VP, Creative: Sacha Reeb
Creative Director: Patrick McHugh
Senior Art Director: Jonathan Pliego
Senior Copywriter: Kevin Lane
Designer: Grant Nicol